Your Brand’s Loyal Followers

Brand loyalty, in our mind, is the pot of gold at the end of the rainbow, and social media makes it a lot easier to get to.  Developing brand loyalty can lead to the always powerful positive word of mouth advertising.  Developing brand loyalty can help ensure repeat business and referrals.  What are you doing to build brand loyalty among your customers?

Interact

Are you interacting with your customers online and in person?  With social media, it has never been easier to do.  Talk to your customers and show them that you care about what they have to say.  Create a live FAQ session so that they know you are there to help them with whatever they need.  Just knowing that you care will go a long way with your customers.

Don’t Forget To Say Thank You

social media provides another bigger and less expensive opportunity in this arena.  You can also thank your customers by mailing them coupons or simple thank you cards.  Set up some kind of event for the local community and provide them with entertainment.  The important thing is, they know that you appreciate them.

Ask For Their Opinion

If you are thinking about launching a new product, ask your customers opinion.  After all, they will be the ones who end up buying it.  It also doesn’t hurt to ask their thoughts on your existing products or customer service from time to time.  Let them know you care about their experience with not just your product, but your brand.

If you haven’t taken advantage of the branding capabilities of social media we would suggest you rethink your strategy.  Timmons&Company is experienced in marketing and social media strategies and we can help you or your company come up with the best plan for marketing your business.

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Posted on April 20, 2011 in brand building, branding, social media, social media marketing

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