Posts Tagged:print design

Two Ingredients for Communications that Communicate

  Stand out with marketing that’s attractive and distinctive. On a daily basis, the average consumer is bombarded with over 3,000 advertising and promotional messages. Unfortunately for marketers, the majority of these messages are ignored. People tune out messages that don’t appeal to their wants and needs or offerings they already buy from trusted suppliers.…

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Google’s April Fools Joke

The Google team’s April Fools joke struck gold this year.  With over five and a half million views since Friday, Google continues to build its brand loyalty and awareness.  The idea behind this success is simple, interact with your customers, fans, and users.  This is another example of why you should ask Why Not? instead…

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Facebook Is Testing Real Time Ads

This month Facebook quietly started testing its own version of intent-based advertising, delivering real-time ads based on user wall posts and status updates.  If you post something about wanting to go see a movie, you may see an ad or a coupon for your local theatre or rental store. The test, first reported by Ad…

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Google’s Lessons In Branding

Google has done such a good job at branding themselves, so well they have actually turned their brand in to a verb.  We picked out three big things that stood out in our minds anyone can learn from. Variation vs Change Google was recognized early on for the variations of its logo.  While the appearance…

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A Genuinely Refreshing Idea

Sprite’s “SparkParks” is a great campaign thats goal is to revitalize and physically refurbish basketball parks in communities across the US.  This is a great grassroots outreach on Sprite’s behalf, and they displayed a great use of social media. You can actually go on to the Spark Parks Facebook page and nominate a local park…

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