Posts Tagged:Philadelphia marketing company

Ideas vs Concepts

Bringing back an popular commercial with a creative twist.  Some would argue that this is not an original idea since they already used the concept in a previous campaign.  People tend to forget or ignore the difference between an idea and a concept. Ideas really come down to execution.  The different elements in a great…

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Who Is Your Brand?

This is not the answer to a Jeopardy question.  This is a technique that can be very useful to a company at any stage in the business lifecycle.  Think of your brand as a person, because that might be how your customers and fans see it. Your brand should be… Reliable – Your customers have…

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How Do You Create Demand For Your Content?

The content you publish online has never had more potential to help or hurt your company.  You are either teaching your fans and followers that you are valuable to them, or you are teaching them to ignore you.  Here are a few tips to make sure that your content is in high demand. Listen To…

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The Holy Grail Or The Poison Apple?

We are talking about IDEAS!  Everyone is looking for the next big idea for a product that no one can live without.  The next big marketing idea that makes everyone’s jaws drop in awe.  All the while, everyone is wary and suspicious of the next big idea that could fall flat on its face and…

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How Can You Market Your Brand Better?

How are you marketing your brand?  The better question is “How aren’t you marketing your brand?”.  Are your customers eating, sleeping, driving, dreaming, and thinking your brand?  If you are unsure about this then these tips will be useful to you. Vehicle Branding – Think of it as a moving billboard for you brand.  Anytime…

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