Posts Tagged:Content Marketing

5 Things to Remember When Planning Your 2015 Content Marketing Strategy

With 2015 right around the corner, there’s no better time than the present to start planning next year’s content marketing strategy. When it comes to any kind of B2B marketing strategy, knowing your moves well in advance will always put you in a position of advantage. This is especially true for content marketing, as it…

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B2B Content Marketing Trends

B2B Content Marketing Trends The world of B2B marketing is heavily influenced by trends. Trends are what define the landscape of marketing in today’s fast-paced information-driven society – especially when it comes to content marketing. With more and more companies beginning to funnel their marketing budgets towards the digital sphere and online marketing efforts, more…

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5 Direct Marketing Mistakes B2B Companies Should Avoid

Last week, we covered the five biggest marketing mistakes to avoid, mistakes that can spell doom for your campaign before you even get it off the ground. Since the world of B2B marketing is so multi-faceted, especially with the rise of social media, emerging channels and online marketing campaigns, it’s important to examine your marketing…

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Quality Beats Quantity in Content Marketing

When it comes to online marketing, content rules all. It’s the way it’s always been and it seems to be the way it will continue to be – at least for the foreseeable future. The harsh truth is that far too many B2B marketing firms don’t have the resources or the manpower to truly devote…

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Digital: The State of B2B

According to recent data, digital marketing has overtaken traditional mediums and become some of the most-utilized tactics in the B2B marketers’ arsenal. Traditional advertising is dead, sort of. While many of the general principles, creativity and strategies of the Mad Men era are still true today, the constantly growing digital landscape has transformed how we…

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