Posts Tagged:branding advice

VP of Strategic Planning, Neil Samuels

Timmons&Company VP of Strategic Planning, Neil Samuels, discusses the thinking behind three taglines and how they support a brand story.

Mad Men Advertising

Have you seen the hit TV series Mad Men?  If not, you are missing out on a great perspective of some 1960s advertising.  The show has won several awards including; winner of three consecutive Golden Globes and back-to-back Emmys for Outstanding Drama Series. Set in 1960s New York, the sexy, stylized and provocative AMC drama…

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Three Unique Print Ads

With everyone’s short attention span these days, it is vital to develop a creative ad that will hold their attention.  We picked three of our favorite unique print ads to share with you: Berger paints creatively shows how natural their paints really are: Band-Aid shows that their new flexible fabric is flexible enough to stretch…

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Seven Reasons Why Your Ad Sounds Like An Ad (Part 3)

You are making your ad exclusive to only your target market. Just because they are the most likely person to buy from you, doesn’t mean that they are the only person who will buy from you. Making your messages simple and clear should be one of your top priorities. This definitely applies to mass media…

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Seven Reasons Why Your Ad Sounds Like An Ad (Part 2)

You are filling your ad with phrases and clichés that are used in other ads. If it sounds like an ad their attention will shift to something else. Even if they do hear your ad, they aren’t going to remember where it came from and they aren’t going to care enough to make the decision…

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