Posts Tagged:b2b

Surveying the 2015 Marketing Landscape

The marketing landscape is changing so rapidly these days that it’s hard to tell exactly where the road is going to turn next. But with some careful preparation and some sound strategic planning, you can steer your marketing campaigns in the right direction. Here are a few of the biggest changes to the marketing landscape…

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B2B Content Marketing Trends

B2B Content Marketing Trends The world of B2B marketing is heavily influenced by trends. Trends are what define the landscape of marketing in today’s fast-paced information-driven society – especially when it comes to content marketing. With more and more companies beginning to funnel their marketing budgets towards the digital sphere and online marketing efforts, more…

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5 Online and Email Marketing Mistakes You Should Avoid

Online marketing – including email, social media and blogs – is becoming one of the most effective and widely used forms of content marketing for B2B companies. The way in which a company approaches their online marketing strategy can have a huge impact on their profitability and revenue. The harsh truth is that far too…

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What Your Business Needs: Competitive Analysis

One of the most important parts of any marketing needs assessment is a competitive analysis. Typically occurring in the early stages of a marketing campaign’s development, a competitive analysis is what will help your marketing plan begin to take shape and it’s a crucial step in the process that can give your marketing both direction…

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Marketing Collateral

As you read in last week’s blog post, marketing collateral is an extremely important part of any marketing campaign and can be an invaluable tool for your brand. Sales materials that create a unique narrative for your product or service often serve as a gateway into your brand for many prospective customers and can help…

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