Posts Tagged:advertising

Digital: The State of B2B

According to recent data, digital marketing has overtaken traditional mediums and become some of the most-utilized tactics in the B2B marketers’ arsenal. Traditional advertising is dead, sort of. While many of the general principles, creativity and strategies of the Mad Men era are still true today, the constantly growing digital landscape has transformed how we…

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VP of Strategic Planning, Neil Samuels

Timmons&Company VP of Strategic Planning, Neil Samuels, discusses the thinking behind three taglines and how they support a brand story.

Timmons&Company President, Bob Kent

Timmons&Company President, Bob Kent, explains how his engineering background informs the ethos of the marketing firm.

Two Ingredients for Communications that Communicate

  Stand out with marketing that’s attractive and distinctive. On a daily basis, the average consumer is bombarded with over 3,000 advertising and promotional messages. Unfortunately for marketers, the majority of these messages are ignored. People tune out messages that don’t appeal to their wants and needs or offerings they already buy from trusted suppliers.…

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Psychology In Advertising

This video is modeled after an old TV commercial but it has a lot of great content. Truth being there is a lot of psychology behind advertising, especially successful advertising.   One important thing is to know that just because YOU think the ad is a great representation of your product, doesn’t mean the ad…

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