All businesses houses and companies send statement inserts to their customers. Regular customer statement reports (CSR) can be very useful as advertisement tools. There has been the practice of sending direct promotional mails to customers, but the expenses incurred in this process is not a negligible number.
When compared to direct mailing packages statement inserts can be very economical as advertising tools. Using statement inserts you can also find out the response that a new product gets along one advertisement angle. If the response is not satisfactory enough then you can change the advertising angle for that product.
One line of concern in this mode will obviously be that of the negative effect of bills. when one receives a heavy pay bill then obviously he or she will not look to purchasing your next product if it is a high priced piece. Therefore, it is evident that one has to promote reasonably priced products through statement inserts.
For more on marketing techniques visit Timmons and Company.
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