Email Automation

As we highlighted in last week’s blog post, email marketing is becoming one of the most effective and widely used forms of marketing for B2B companies. The way in which a company approaches their email marketing strategy can have a huge impact on their profitability and revenue, so it’s easy to see why it’s important…

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What Your Business Needs: Effective Email Marketing

The tides of B2B content marketing are shifting and recent studies have shown that email marketing is quickly becoming one of the most effective ways for sales forces to reach their customer base and generate higher rates of conversion from their leads. Why is that? It’s because email marketing allows a company’s sales force to…

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Welcome to Marcom Command Central.

Here at Timmons&Company, we’d like to introduce you to our powerful marketing automation tool called Marcom Command Central, powered by SharpSpring. In order to really elucidate the kind of wonders Marcom Command Central can do for your business and the boost it can give to your marketing potential, we’re going to use this space to…

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Why Branding is so Important in Today’s B2B Environment

A brand is more than just a logo and color palette. A brand stands for something. A brand provides a solution and/or answers a need. A brand creates an experience. A brand delivers a relevant and meaningful benefit to a customer. Your brand is your most valuable asset. Brand equity is just one of the…

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Illustrations Add Innovative Perspective to Products.

In today’s B2B business environment designing marketing communications that include illustration in them can provide an innovative and advanced perspective on your products and technologies. While stock photography is sometimes quicker and cheaper to produce, often times, new products and new technologies benefit more from and illustration that simplifies a complex message with just one…

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