Marketing and Competitive Strategy

In last week’s blog post, we talked about the importance of conducting a competitive analysis, not only as a way of surveying the landscape and seeing how you stack up to your competition, but also as a way of providing direction for your marketing campaigns and highlighting the things that differentiate your product from your…

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What Your Business Needs: Competitive Analysis

One of the most important parts of any marketing needs assessment is a competitive analysis. Typically occurring in the early stages of a marketing campaign’s development, a competitive analysis is what will help your marketing plan begin to take shape and it’s a crucial step in the process that can give your marketing both direction…

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Marketing Collateral

As you read in last week’s blog post, marketing collateral is an extremely important part of any marketing campaign and can be an invaluable tool for your brand. Sales materials that create a unique narrative for your product or service often serve as a gateway into your brand for many prospective customers and can help…

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What Your Business Needs: Sales Materials

Marketing sales materials, often referred to as marketing collateral, can be a significant component of any company’s marketing efforts if used correctly. However, the problem that many businesses face when creating marketing collateral such as brochures, flyers, corporate videos, sales presentations, sell sheets, or direct mail, is that they don’t have a clear message or…

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Tradeshow Marketing

Tradeshows and live events are a vital aspect of many companies’ strategic marketing plans, which is why we take pride in being able to prepare our clients for their respective tradeshows and arm them with everything they need to get their products, services and brand noticed. For a B2B company looking to attract new business…

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