Ideas vs Concepts

Bringing back an popular commercial with a creative twist.  Some would argue that this is not an original idea since they already used the concept in a previous campaign.  People tend to forget or ignore the difference between an idea and a concept.

Ideas really come down to execution.  The different elements in a great design are ideas.  The ways in which videos are filmed or stories are executed are all ideas.

A concept is a much more general plan, theme, or storyline.  Good vs. evil is a concept.  How many different ideas have there been based solely on that single concept?  Point being, the creative fountain is still flowing, more now than ever.

httpv://www.youtube.com/watch?v=E1ukKMRigxY

Timmons&Company is experienced in marketing and social media strategies and we can help you or your company come up with the best plan for marketing your business.

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Posted on April 19, 2011 in advertising, Creative

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