Under-Promise and Over-Deliver
Your customers or fans expect you to give them at least what you tell you will and sometimes even more. You are better off assuming that your customers have high expectations from the start. Knowing that, you have a better idea of how to make your fans or customers fall in love and then tell the world about it.
It does take that little or lot extra to make someone happy enough that they will talk about it. The average satisfied customer won’t tell anyone about their experience unless asked. The happy customer may tell a few of their friends, but the customer who is truly impressed will tell the world.
It has become a business standard to over-promise and under-deliver. This makes your competitore reactive instead of proactive and also leaves them with several unhappy or unsatisfied customers. This is where the opportunity appears for your brand:
Make it a standard for your brand to over-deliver every time it has the chance to do so.
Your fans and customers will make a stronger connection to your brand. It also gives them reason to talk about you every time they hear about another competing brand. If you are the best it doesn’t matter how good the competitors are.
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