Fallen Angels In Augmented Reality

Axe/Unilever’s “Where Fallen Angels Appear”

In early March 2011, the Unilever-owned brand Lynx (known as Axe in the U.S.) put signs in a London railway station telling users to look up at a giant screen. When tey did, they saw themselves being approached by the angels from the brand’s ads. Read More.

Check out this video to see people’s reactions.


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Posted on April 26, 2011 in advertising, Campaigns, Creative

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