Category Archive for: website design

Surveying the 2015 Marketing Landscape

The marketing landscape is changing so rapidly these days that it’s hard to tell exactly where the road is going to turn next. But with some careful preparation and some sound strategic planning, you can steer your marketing campaigns in the right direction. Here are a few of the biggest changes to the marketing landscape…

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5 Things to Keep Off Your Website

In B2B marketing, your website is one of the best tools your company can have at its disposal when it comes to generating leads and sparking interest in your business. However, your website can also backfire and be a disadvantage to you if you make some of the more common mistakes which befall companies that…

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5 Online and Email Marketing Mistakes You Should Avoid

Online marketing – including email, social media and blogs – is becoming one of the most effective and widely used forms of content marketing for B2B companies. The way in which a company approaches their online marketing strategy can have a huge impact on their profitability and revenue. The harsh truth is that far too…

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Redesigning Your Website

In the digital marketing realm, one of the most important aspects of your brand’s identity is your website. In the earlier days of the internet, your website might have served as a supplementary source of information for consumers and an additional point of contact, however times have changed. Now, a well-designed, user-friendly website is a…

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What Your Business Needs: Website

How important is having an informative, visually appealing website in today’s marketing landscape? Incredibly important. However, as important as it is, there are still many companies that don’t put enough time, money and effort into developing their website, and it can come back to haunt them in many ways. In fact, almost half of all…

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