Category Archive for: social media

Marketing By the Numbers in 2014

The past year was a big one in the world of marketing and social media, as increased innovation in the way marketers communicate with all types of audiences signal a continuing paradigm shift. However, when it comes to really understanding how marketing has evolved in 2014, and will continue to evolve as we embark on…

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5 Things to Remember When Planning Your 2015 Content Marketing Strategy

With 2015 right around the corner, there’s no better time than the present to start planning next year’s content marketing strategy. When it comes to any kind of B2B marketing strategy, knowing your moves well in advance will always put you in a position of advantage. This is especially true for content marketing, as it…

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B2B Content Marketing Trends

B2B Content Marketing Trends The world of B2B marketing is heavily influenced by trends. Trends are what define the landscape of marketing in today’s fast-paced information-driven society – especially when it comes to content marketing. With more and more companies beginning to funnel their marketing budgets towards the digital sphere and online marketing efforts, more…

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5 Social Media Marketing Mistakes You Should Avoid

Social media, as we’ve witnessed it grow over the past decade, has proven to be an effective tool for brands when used appropriately and strategically. With a clever idea, the right message and a little bit of luck, just about any kind of content has the potential to go viral, catapulting your brand into the…

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5 Online and Email Marketing Mistakes You Should Avoid

Online marketing – including email, social media and blogs – is becoming one of the most effective and widely used forms of content marketing for B2B companies. The way in which a company approaches their online marketing strategy can have a huge impact on their profitability and revenue. The harsh truth is that far too…

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