Category Archive for: social media marketing

Marketing By the Numbers in 2014

The past year was a big one in the world of marketing and social media, as increased innovation in the way marketers communicate with all types of audiences signal a continuing paradigm shift. However, when it comes to really understanding how marketing has evolved in 2014, and will continue to evolve as we embark on…

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5 Social Media Marketing Mistakes You Should Avoid

Social media, as we’ve witnessed it grow over the past decade, has proven to be an effective tool for brands when used appropriately and strategically. With a clever idea, the right message and a little bit of luck, just about any kind of content has the potential to go viral, catapulting your brand into the…

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3 B2B Tips for Generating Leads with Website Content

The amount of valuable website content you have really does matter. The overall page count of a company’s website is a critical factor in its ability to attract new visitors and generate qualified leads for your business. According to a recent survey conducted by our partner HubSpot, there are direct correlations between the amount of…

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How B2B Content Marketing Should Be.

Six tips that can help you start or improve a content marketing effort to deliver tangible ROI. Content marketing is a growing trend in the world of B2B. A 2011 report shows that almost half (48%) of all marketers have implemented content marketing as part of their strategy. In a Marketingsherpa B2B benchmark report, the…

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So What’s So Pinteresting?

In case you missed it. Pinterest is the new visual social network that has taken the world by storm. User’s pin up their favorite images and videos from all over the internet or their own personal collection to share with the world. Other users then have the ability to Repin or Like any of the…

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