Category Archive for: Psychology and Advertising

B2B Digital Marketing: Diverse Channels, Valuable Content

With today’s tightened marketing budgets and growing emphasis on quantifiable results, companies are increasingly looking for marketing strategies that deliver measureable ROI. Direct Marketing News reports, “Marketers are asking agencies to create marketing platforms that address strategic goals, rather than simply designing

How B2B Content Marketing Should Be.

Six tips that can help you start or improve a content marketing effort to deliver tangible ROI. Content marketing is a growing trend in the world of B2B. A 2011 report shows that almost half (48%) of all marketers have implemented content marketing as part of their strategy. In a Marketingsherpa B2B benchmark report, the…

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Psychology And Advertising

This video was put together with a vintage feel but it has good information about the psychology that mosts advertisers leverage when planning their campaigns. This is good insight for anyone in business but also for the consumer. Let us know what you think in the comment box below. Don’t forget to connect with us…

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All The Right Colors

Whether you are working on your brand identity or your next ad, you always have to consider color. The human brain interprets the color a long time before your readers will get around to processing the individual images or the words on the ad. Different colors inspire different psychological responses, and you don’t want your…

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Psychology In Advertising

This video is modeled after an old TV commercial but it has a lot of great content. Truth being there is a lot of psychology behind advertising, especially successful advertising.   One important thing is to know that just because YOU think the ad is a great representation of your product, doesn’t mean the ad…

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