Category Archive for: print design

Digital: The State of B2B

According to recent data, digital marketing has overtaken traditional mediums and become some of the most-utilized tactics in the B2B marketers’ arsenal. Traditional advertising is dead, sort of. While many of the general principles, creativity and strategies of the Mad Men era are still true today, the constantly growing digital landscape has transformed how we…

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How B2B Content Marketing Should Be.

Six tips that can help you start or improve a content marketing effort to deliver tangible ROI. Content marketing is a growing trend in the world of B2B. A 2011 report shows that almost half (48%) of all marketers have implemented content marketing as part of their strategy. In a Marketingsherpa B2B benchmark report, the…

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Adieu 2010…Hail 2011!!!

Come new year, every business house sits to plan out their work plan for the entire year. As most of us will be following the same, it is imperative that we learn from the mistakes and findings of 2010 and schedule our business plan accordingly. Here are the most important lessons of the year with…

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How To Create The Ideal Opt-in List?

A lot has been discussed and shared about different marketing strategies, advertising skills and branding techniques. You might have gone through scores of articles and theories and applied them to your website and product marketing, but still you are not happy because the numbers are not so encouraging. In fact, you come to realize after…

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Benefits Of Online Marketing

As 2010 comes to a close, every section in the market has accepted the growing popularity of online marketing. In hindsight, let us take a quick review of the different benefits that online marketing offers. The most important benefit of online marketing is that you can edit or make changes in your website or advertisement…

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