Category Archive for: Marketing services

Marketing By the Numbers in 2014

The past year was a big one in the world of marketing and social media, as increased innovation in the way marketers communicate with all types of audiences signal a continuing paradigm shift. However, when it comes to really understanding how marketing has evolved in 2014, and will continue to evolve as we embark on…

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Digital: The State of B2B

According to recent data, digital marketing has overtaken traditional mediums and become some of the most-utilized tactics in the B2B marketers’ arsenal. Traditional advertising is dead, sort of. While many of the general principles, creativity and strategies of the Mad Men era are still true today, the constantly growing digital landscape has transformed how we…

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B2B Digital Marketing: Diverse Channels, Valuable Content

With today’s tightened marketing budgets and growing emphasis on quantifiable results, companies are increasingly looking for marketing strategies that deliver measureable ROI. Direct Marketing News reports, “Marketers are asking agencies to create marketing platforms that address strategic goals, rather than simply designing

How B2B Content Marketing Should Be.

Six tips that can help you start or improve a content marketing effort to deliver tangible ROI. Content marketing is a growing trend in the world of B2B. A 2011 report shows that almost half (48%) of all marketers have implemented content marketing as part of their strategy. In a Marketingsherpa B2B benchmark report, the…

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VP of Strategic Planning, Neil Samuels

Timmons&Company VP of Strategic Planning, Neil Samuels, discusses the thinking behind three taglines and how they support a brand story.

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