Category Archive for: Marketing Message

Surveying the 2015 Marketing Landscape

The marketing landscape is changing so rapidly these days that it’s hard to tell exactly where the road is going to turn next. But with some careful preparation and some sound strategic planning, you can steer your marketing campaigns in the right direction. Here are a few of the biggest changes to the marketing landscape…

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5 Marketing Mistakes to Avoid

Navigating the high seas of B2B marketing can be a challenge for just about any company looking to set themselves apart from their competition in an increasingly fast-paced world of constant communication and information overload. Caught in the midst of all the commotion, it can be easy to fall into the same traps that many…

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Digital: The State of B2B

According to recent data, digital marketing has overtaken traditional mediums and become some of the most-utilized tactics in the B2B marketers’ arsenal. Traditional advertising is dead, sort of. While many of the general principles, creativity and strategies of the Mad Men era are still true today, the constantly growing digital landscape has transformed how we…

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B2B Digital Marketing: Diverse Channels, Valuable Content

With today’s tightened marketing budgets and growing emphasis on quantifiable results, companies are increasingly looking for marketing strategies that deliver measureable ROI. Direct Marketing News reports, “Marketers are asking agencies to create marketing platforms that address strategic goals, rather than simply designing

How B2B Content Marketing Should Be.

Six tips that can help you start or improve a content marketing effort to deliver tangible ROI. Content marketing is a growing trend in the world of B2B. A 2011 report shows that almost half (48%) of all marketers have implemented content marketing as part of their strategy. In a Marketingsherpa B2B benchmark report, the…

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