Category Archive for: Logos

Marketing Science 101: Marketing and the Human Brain

Depending on who you ask, marketing is either an art, a science, or maybe even a little bit of both. But there’s no doubt that no matter how you look at it, science is heavily involved in a lot of what we do when it comes to marketing. The human brain is a complex enigma…

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All The Right Colors

Whether you are working on your brand identity or your next ad, you always have to consider color. The human brain interprets the color a long time before your readers will get around to processing the individual images or the words on the ad. Different colors inspire different psychological responses, and you don’t want your…

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Adieu 2010…Hail 2011!!!

Come new year, every business house sits to plan out their work plan for the entire year. As most of us will be following the same, it is imperative that we learn from the mistakes and findings of 2010 and schedule our business plan accordingly. Here are the most important lessons of the year with…

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How To Create The Ideal Opt-in List?

A lot has been discussed and shared about different marketing strategies, advertising skills and branding techniques. You might have gone through scores of articles and theories and applied them to your website and product marketing, but still you are not happy because the numbers are not so encouraging. In fact, you come to realize after…

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Benefits Of Online Marketing

As 2010 comes to a close, every section in the market has accepted the growing popularity of online marketing. In hindsight, let us take a quick review of the different benefits that online marketing offers. The most important benefit of online marketing is that you can edit or make changes in your website or advertisement…

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