Category Archive for: graphic design

Marketing Science 101: Marketing and the Human Brain

Depending on who you ask, marketing is either an art, a science, or maybe even a little bit of both. But there’s no doubt that no matter how you look at it, science is heavily involved in a lot of what we do when it comes to marketing. The human brain is a complex enigma…

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Redesigning Your Website

In the digital marketing realm, one of the most important aspects of your brand’s identity is your website. In the earlier days of the internet, your website might have served as a supplementary source of information for consumers and an additional point of contact, however times have changed. Now, a well-designed, user-friendly website is a…

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What Your Business Needs: Website

How important is having an informative, visually appealing website in today’s marketing landscape? Incredibly important. However, as important as it is, there are still many companies that don’t put enough time, money and effort into developing their website, and it can come back to haunt them in many ways. In fact, almost half of all…

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Digital: The State of B2B

According to recent data, digital marketing has overtaken traditional mediums and become some of the most-utilized tactics in the B2B marketers’ arsenal. Traditional advertising is dead, sort of. While many of the general principles, creativity and strategies of the Mad Men era are still true today, the constantly growing digital landscape has transformed how we…

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B2B Digital Marketing: Diverse Channels, Valuable Content

With today’s tightened marketing budgets and growing emphasis on quantifiable results, companies are increasingly looking for marketing strategies that deliver measureable ROI. Direct Marketing News reports, “Marketers are asking agencies to create marketing platforms that address strategic goals, rather than simply designing

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