Category Archive for: Creative

Marketing Science 101: Marketing and the Human Brain

Depending on who you ask, marketing is either an art, a science, or maybe even a little bit of both. But there’s no doubt that no matter how you look at it, science is heavily involved in a lot of what we do when it comes to marketing. The human brain is a complex enigma…

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5 Things to Remember When Planning Your 2015 Content Marketing Strategy

With 2015 right around the corner, there’s no better time than the present to start planning next year’s content marketing strategy. When it comes to any kind of B2B marketing strategy, knowing your moves well in advance will always put you in a position of advantage. This is especially true for content marketing, as it…

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B2B Content Marketing Trends

B2B Content Marketing Trends The world of B2B marketing is heavily influenced by trends. Trends are what define the landscape of marketing in today’s fast-paced information-driven society – especially when it comes to content marketing. With more and more companies beginning to funnel their marketing budgets towards the digital sphere and online marketing efforts, more…

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4 Tips for Increasing Your Qualified Leads

It’s common knowledge in the world of B2B marketing that leads – particularly qualified leads – open the door for increased revenue growth. The more leads that come rolling in, the better your chances of converting those leads and ultimately reaping the benefits. But increasing your qualified leads takes a little more than a wave…

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5 Social Media Marketing Mistakes You Should Avoid

Social media, as we’ve witnessed it grow over the past decade, has proven to be an effective tool for brands when used appropriately and strategically. With a clever idea, the right message and a little bit of luck, just about any kind of content has the potential to go viral, catapulting your brand into the…

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