Category Archive for: Copywriting

Surveying the 2015 Marketing Landscape

The marketing landscape is changing so rapidly these days that it’s hard to tell exactly where the road is going to turn next. But with some careful preparation and some sound strategic planning, you can steer your marketing campaigns in the right direction. Here are a few of the biggest changes to the marketing landscape…

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Marketing Science 101: Marketing and the Human Brain

Depending on who you ask, marketing is either an art, a science, or maybe even a little bit of both. But there’s no doubt that no matter how you look at it, science is heavily involved in a lot of what we do when it comes to marketing. The human brain is a complex enigma…

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5 Things to Keep Off Your Website

In B2B marketing, your website is one of the best tools your company can have at its disposal when it comes to generating leads and sparking interest in your business. However, your website can also backfire and be a disadvantage to you if you make some of the more common mistakes which befall companies that…

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4 Tips for Increasing Your Qualified Leads

It’s common knowledge in the world of B2B marketing that leads – particularly qualified leads – open the door for increased revenue growth. The more leads that come rolling in, the better your chances of converting those leads and ultimately reaping the benefits. But increasing your qualified leads takes a little more than a wave…

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5 Social Media Marketing Mistakes You Should Avoid

Social media, as we’ve witnessed it grow over the past decade, has proven to be an effective tool for brands when used appropriately and strategically. With a clever idea, the right message and a little bit of luck, just about any kind of content has the potential to go viral, catapulting your brand into the…

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