Category Archive for: Branding Process

4 Tips for Increasing Your Qualified Leads

It’s common knowledge in the world of B2B marketing that leads – particularly qualified leads – open the door for increased revenue growth. The more leads that come rolling in, the better your chances of converting those leads and ultimately reaping the benefits. But increasing your qualified leads takes a little more than a wave…

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Why Branding is so Important in Today’s B2B Environment

A brand is more than just a logo and color palette. A brand stands for something. A brand provides a solution and/or answers a need. A brand creates an experience. A brand delivers a relevant and meaningful benefit to a customer. Your brand is your most valuable asset. Brand equity is just one of the…

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Digital: The State of B2B

According to recent data, digital marketing has overtaken traditional mediums and become some of the most-utilized tactics in the B2B marketers’ arsenal. Traditional advertising is dead, sort of. While many of the general principles, creativity and strategies of the Mad Men era are still true today, the constantly growing digital landscape has transformed how we…

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How B2B Content Marketing Should Be.

Six tips that can help you start or improve a content marketing effort to deliver tangible ROI. Content marketing is a growing trend in the world of B2B. A 2011 report shows that almost half (48%) of all marketers have implemented content marketing as part of their strategy. In a Marketingsherpa B2B benchmark report, the…

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VP of Strategic Planning, Neil Samuels

Timmons&Company VP of Strategic Planning, Neil Samuels, discusses the thinking behind three taglines and how they support a brand story.

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