Category Archive for: brand building

Surveying the 2015 Marketing Landscape

The marketing landscape is changing so rapidly these days that it’s hard to tell exactly where the road is going to turn next. But with some careful preparation and some sound strategic planning, you can steer your marketing campaigns in the right direction. Here are a few of the biggest changes to the marketing landscape…

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B2B Content Marketing Trends

B2B Content Marketing Trends The world of B2B marketing is heavily influenced by trends. Trends are what define the landscape of marketing in today’s fast-paced information-driven society – especially when it comes to content marketing. With more and more companies beginning to funnel their marketing budgets towards the digital sphere and online marketing efforts, more…

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5 Online and Email Marketing Mistakes You Should Avoid

Online marketing – including email, social media and blogs – is becoming one of the most effective and widely used forms of content marketing for B2B companies. The way in which a company approaches their online marketing strategy can have a huge impact on their profitability and revenue. The harsh truth is that far too…

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Redesigning Your Website

In the digital marketing realm, one of the most important aspects of your brand’s identity is your website. In the earlier days of the internet, your website might have served as a supplementary source of information for consumers and an additional point of contact, however times have changed. Now, a well-designed, user-friendly website is a…

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Marketing and Competitive Strategy

In last week’s blog post, we talked about the importance of conducting a competitive analysis, not only as a way of surveying the landscape and seeing how you stack up to your competition, but also as a way of providing direction for your marketing campaigns and highlighting the things that differentiate your product from your…

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