Archive for: November, 2014

Marketing Science 101: Marketing and the Human Brain

Depending on who you ask, marketing is either an art, a science, or maybe even a little bit of both. But there’s no doubt that no matter how you look at it, science is heavily involved in a lot of what we do when it comes to marketing. The human brain is a complex enigma…

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5 Things to Remember When Planning Your 2015 Content Marketing Strategy

With 2015 right around the corner, there’s no better time than the present to start planning next year’s content marketing strategy. When it comes to any kind of B2B marketing strategy, knowing your moves well in advance will always put you in a position of advantage. This is especially true for content marketing, as it…

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5 Ways to Maximize Your Email Opens

Email marketing campaigns are always tricky because, in reality, there are actually two forms of marketing going on. One form of marketing takes place in the actual copy of the email itself, where an impactful message and an effective call-to-action can hopefully drive your readers to take some action of their own and inquire further.…

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