Archive for: August, 2014

What Your Business Needs: Website

How important is having an informative, visually appealing website in today’s marketing landscape? Incredibly important. However, as important as it is, there are still many companies that don’t put enough time, money and effort into developing their website, and it can come back to haunt them in many ways. In fact, almost half of all…

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Marketing and Competitive Strategy

In last week’s blog post, we talked about the importance of conducting a competitive analysis, not only as a way of surveying the landscape and seeing how you stack up to your competition, but also as a way of providing direction for your marketing campaigns and highlighting the things that differentiate your product from your…

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What Your Business Needs: Competitive Analysis

One of the most important parts of any marketing needs assessment is a competitive analysis. Typically occurring in the early stages of a marketing campaign’s development, a competitive analysis is what will help your marketing plan begin to take shape and it’s a crucial step in the process that can give your marketing both direction…

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