Archive for: May, 2014

Lead Tracking and Scoring

For marketers, especially marketers operating in the competitive realm of B2B marketing, leads are the lifeblood that drives everything. From ad campaigns to branding to content production, all of it is done with one goal in mind, and that goal is to generate more leads. Why are leads so important? Well, their name is pretty…

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What Makes B2B Marketing Different?

When it comes to marketing, there is a big difference between the way B2B companies successfully market their goods and services and the way B2C companies market theirs. B2B marketing and B2C marketing are not only different animals, they’re completely different species, perhaps even from different time periods. Whereas B2C marketers can market to millions…

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Website Analytics

On their own, site analytics are similar to the box score of a baseball game. Much like a box score, site analytics will show you the metrics of how your website is performing – the raw numbers and statistics that will demonstrate whether your website is successful or coming up a little short. But it…

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