Archive for: September, 2012

Direct Marketing: Catalogs Still Sell.

How this traditional marketing medium is still delivering tangible ROI in an overwhelmingly digital landscape. With the wide range of new media channels available and media spending trends shifting toward digital, it’s sometimes easy to forget how some of the most traditional marketing mediums can still be the most effective. Though it represents one of…

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Digital Marketing: Launch into Awareness

How a multi-channel digital approach to one client’s product launch drove record website traffic and brand awareness. EIC Solutions Inc. is a world-leading provider of thermoelectric cooling solutions. As their strategic partner, they turned to us when they needed to get the word out about their new product: the ThermoTEC™ 3200 BTU thermoelectric air conditioner.…

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