Archive for: August, 2012

VP of Strategic Planning, Neil Samuels

Timmons&Company VP of Strategic Planning, Neil Samuels, discusses the thinking behind three taglines and how they support a brand story.

B2B Marketing Strategy: Diversify with Digital

How to use a multi-channel digital approach to deliver enhanced marketing effectiveness and visible ROI. With today’s tightened marketing budgets and growing emphasis on quantifiable results, companies are increasingly looking for marketing strategies that deliver measureable ROI. The June 2012 issue of Direct Marketing News reports, “Marketers are asking agencies to create marketing platforms that…

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Timmons&Company Founder, Rich Timmons

Timmons&Company Founder, Rich Timmons, relates the story behind the firm’s reputation as “The Marketing SWAT Team.”

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