Archive for: January, 2012

Your Brand Is The Only…

To be competitive, your brand HAS be the only something. That statement of onliness can be as specific as you want but it needs to exist. “We are the only____ who offers ____ 24/7” or “We are the only ______ who focusses on ____ rather than____.” This statement sets you apart from your competition and gives your…

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So You’re Not Using Youtube…

It has already been established that video is king in the social world and if that’s the case, than you can consider Youtube the emperor. This video giant has been boasting about its girth since the beginning. Now they have a new milestone to promote, one hour of video is now being uploaded to YouTube every…

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How To Get Your Fans To Talk About You

Under-Promise and Over-Deliver Your customers or fans expect you to give them at least what you tell you will and sometimes even more. You are better off assuming that your customers have high expectations from the start. Knowing that, you have a better idea of how to make your fans or customers fall in love…

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The Twitter Champions of 2011 [Infographic]

We found a recent post from Mashable that takes a look at the brands that really took advantage of Twitter in 2011. At this point Twitter has proved to be a lasting social network and it doesn’t look like it’s going anywhere soon. With a recent spike in successful advertising Twitter has businesses and users…

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Smart Thief Caught In The Act!

How to you tell the world about an amazing new TV that’s so thin you can barely notice it? Well LG took the guerilla marketing approach with this one. With over 3.5 million views, we think they got the point across.  Do you think guerilla marketing is worth the risk? What happens when a company…

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