Archive for: August, 2011

Why It Pays To Look Different

We have all come to the realization by now that there are no original products and if they start out that way, it usually doesn’t last long.  So if you are selling, what looks like, virtually the same product how will your customers know to choose you?  This is a problem that most companies will…

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Making Your Words Count

Writing copy is truly an art, but an art worth perfecting.  Words can paint the most vivid pictures or they can fill space on a page. With new media like social media and mobile media we are being forced to learn how to limit our words while still making the right impression.  Here are a…

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The New Marketing Brain

There has been a line drawn in the sand to separate the contemporary marketers from the traditionalists and the winning side will be… those standing in the middle.  It is naive to think that everything we have done is no longer relevant and it is ignorant to think that the new methods will never be useful.  We…

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Why You Would Pay Someone Not To Use Your Product?

This may sound absurd but it happens. Abercrombie is currently bartering with pop icon “The Situation” from hit reality TV show Jersey Shore to get him to stop wearing their clothes.  Here are a couple of  questions we anticipated popping up and a few quick answers to go with. Why would you pay someone not to use…

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Mad Men Advertising

Have you seen the hit TV series Mad Men?  If not, you are missing out on a great perspective of some 1960s advertising.  The show has won several awards including; winner of three consecutive Golden Globes and back-to-back Emmys for Outstanding Drama Series. Set in 1960s New York, the sexy, stylized and provocative AMC drama…

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