Archive for: July, 2010

Words of Wisdom: Zig Ziglar in Conversation with Chris Widener (Video)

[youtube style=”text-align:center”]8nYI_dzr6jg[/youtube] Hilary Hinton “Zig” Ziglar, American author, salesperson and motivational speaker and writer of the bestselling 2007 book, “God’s Way Is Still the Best Way” shares his wisdom on staying motivated even in the face of adversity and rejection. Ziglar stresses on the importance of staying optimistic even when the circumstances are adverse by…

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Does Your Marketing Suffer From Over Focus?

Social Media is the latest buzz all around. It’s what everybody’s talking about and every business, it seems, wants to have a piece of the pie. This is all good till you get obsessed with it. Let me explain. One of the biggest misconceptions that you can have is that marketing on social media alone…

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How to Achieve a True Global Brand Status

There was a time, not too long ago, when you could count the number of the world’s truly international brands on the tips of your fingers. These included names such as Coca-Cola, IBM and Shell. Somewhere closer to our times, more were added to the list, such as Microsoft, Nike and Sony. And then, with…

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What to Expect With Social Media Business Integration

With the growing popularity of social media, many companies are now integrating their businesses with social media. This entire process takes place through different stages- ten stages to be precise. Stage 1: Observe and Report Stage 2: Setting the Stage + Dress Rehearsal Stage 3: Socializing Media Stage 4: Finding a Voice and a Sense…

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Integrating Advertising With Social Media

Encountering ads are part of our online experience, just like our interactions on social networking sites. A recent study has proven that a social media presence along with paid advertising can positively affect a customer’s awareness of a brand. Social media can be aligned with and can complement other forms of advertising. You can influence…

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